Emirates Airlines
Elevating the luxury airline digital experience
Project Overview
Emirates Airlines is one of the world's leading airlines, known for its premium services and user-friendly digital experience. The homepage has a high bounce rate, meaning users often leave without engaging further.
Problem & Friction
Many users drop off from the homepage without completing their flight search, which affects the overall conversion rate. Propose a better experience for the Emirates Airlines search widget and header.
Design Execution
The UI solution is in colors, hierarchy, typography and layout. Introducing a Lebanon-rooted color palette. A clear typography matches the identity and theme. A well-structured layout hero; navigation bar, hero section, content area, CTA section or the pre- footer section, and a footer. As well as imagery of Baalbek's temples and a neat card structure.
